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What Makes This Email So Persuasive?
By Todd Brown | April 14, 2008
There’s one over-riding principle that made the following real email I sent out (promoting a webinar) so effective at getting readership and response.
Can you tell me what it is?
For the first person to post a comment with the correct answer, I’ll do a video critique of your website for you.
Go ahead, read the email and then post your comment letting me know what you think the main persuasion factor of the email is:
Keep in mind, I changed the niche and plugged in “Hunting Store’ for this post. Hey… I couldn’t think of anything else right now. 
——————————-
Hey ~Contact.FirstName~,
This is going to sound like an odd
question for you, but trust me… it
has to do with your hunting store and
personal income.
Did you know…
There’s another place, besides Israel,
called the Holy Land?
Well, there is. Really.
And, besides getting ready for the little
hunting event you’re invited to
this Wednesday, I’m also getting ready for
a little trip to this “Second Holy Land”.
More about that in a second.
First, are you going to be there, with all
of the other hunting store owners who registered, this
Wednesday, March XX, from 3PM-4PM ET?
What am I talking about?
The LIVE Web Demo of the Hunting Store Widget.
****************************************
Go Here To Attend The LIVE Demo:
https://www1.gotomeeting.com/register/XXXXXXXXX
****************************************
If you haven’t registered yet, you still
have some time.
As I write this email there are still
62 spots available.
Obviously there’s no cost, and if you
want to see LIVE how the Hunting Store Widget gets
you new hunting customers every week on autopilot
this is your shot!
****************************************
Go Here To See Everything LIVE:
https://www1.gotomeeting.com/register/XXXXXXXXX
****************************************
Anyway, what does this LIVE web demo have
to do with this “other” Holy Land I mentioned?
Well, first, let me just say this…
The Holy Land I’m speaking of and planning
a little excursion to with my family this
weekend, is a very large, multi-acre
outdoor/indoor exhibit and tour of a replica
of the real Holy Land in Israel.
It’s actually located about 15 minutes or so
from Disney Land in Orlando, Florida.
And, from what I’ve heard it’s supposed to be
pretty incredible (for a Holy Land exhibit in
Florida, that is).
I’m SUPER-EXCITED, to say the least!
But, what does all of this have to do with you
and your hunting store and personal income?
Well, it reminded me of something I said
to a possible new employee years ago when
I was working as the Vice President of Training
for a company in central New Jersey.
I was ramping up for a serious growth initiative
and in the process of recruiting a potential
new manager for us.
During the interviewing process this potential
new manager leaned over and asked me if he would
really make that much more money working for me.
I said, “Will you make more money with me?!? You
come work for me and I’ll lead you to the
Promised Land. And, you can take that to the bank!!”
Less than 36 months later, together we took the
department from less than $50,000 a year to over
2 MILLION!!
Later, after I left that company to create the
Dashboard technology, that same 75-person department
I created and oversaw cracked the 3 MILLION a
year mark and even won the “Best Of The Best”
Industry Award out of 18,000+ other companies.
I turned the department over to that new manager
when I left, and since, his life has never been the
same (especially his monthly bank account statement).
So, to say I came through for that new manager
is an understatement.
Today, I’m going to say the same thing to you…
Can the Hunting Store Widget make you
more money? Grow your business? Give you an
incredible lifestyle as a hunting store owner?
And do it all even during difficult economic
times??
Well, attend the LIVE web demo this Wednesday,
March XXth at 3PM ET.
And, let me show you why I guarante.e the
Hunting Store Widget will now lead YOU to the
Promised Land of business success!
(And, frankly, how it’s already done it and
doing it as I write this for hundreds of other
hunting store owners just like you!)
****************************************
Go Here To Watch LIVE And See How The Hunting
Store Widget Gets You New Custoemrs Like Crazy:
https://www1.gotomeeting.com/register/XXXXXXXXX
****************************************
I hope to see you there,
Todd Brown
P.S. At the end of the Web Demo you’ll also
get to claim a special $97.00 package I’ll
be sending you in the mail… at NO COST!
https://www1.gotomeeting.com/register/XXXXXXXXX
Tags: internet marketing strategies, internet marketing tactics, internet marketing, internet marketing video, internet marketing audio, internet marketing business, internet marketing habits, todd brown
Popularity: 5% [?]
Topics: Internet Marketing, General, Business Management, Entrepreneurship |
4 Responses to “What Makes This Email So Persuasive?”
Comments
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July 5th, 2009 at 9:56 am
I subscribed to your RSS feed, but the message for some reason in the form of some characters How can I fix this?
July 24th, 2009 at 6:33 am
Very clever idea, well explained and written, everything is simple to explain qualitatively
July 24th, 2009 at 8:06 am
Достаточно интересная и познавательная инфа
July 25th, 2009 at 7:53 am
Hi! Not the first time I read your blog. I can not only understand how you can subscribe to your RSS-feed? I would like to read you, and more.