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Free Internet Marketing Code - Personalize Your URLs
By Todd Brown | June 13, 2008
I have a real-deal internet marketing gift for you today.
If you know the value of personalization in marketing, you’ll immediately recognize the value of what I’m giving you.
Here’s the scoop:
There’s something on the Net regularly referred to as PURL. These are personalized URL’s.
For instance, like: http://TheSneakPeekBlog.com/1.htm?Bob
For obvious reasons, anytime you can use a link like this in your marketing it’s going to increase response significantly.
But, you’ll increase response even more when you use a personalized URL like that *AND* you personalize your actual sales message with your visitors name.
Most companies that provide this type of service charge a significant amount of money to do it for you, believe it or not.
But, I’m going to show you how to do it at ZERO COST with one line of code on your webpage.
And, I’m even going to give you the code.
In fact, here it is:
<script language=”JavaScript”><!–
var name = location.search.replace(”?”,” “);
document.write(name)
// –></script>
And, here’s how simple this process is…
Simply take that code above, and where ever you’d like your visitors first name to appear (they must be on your autoresponder), simply paste the code into the HTML.
Then, when you send out an autoresponder message to your list, in the email simply put the link to the website you’ve set up to be personalized as (for example):
http://www.TheSneakPeekBlog.com/1.htm?%firstname%
(The ‘%firstname%’ would be whatever your autoresponder system uses as a tag to input someone’s first name in your email, who’s on your autoresponder. Different companies use different tags.)
What would then happen is each person would receive the email, with a link that has their name after the ?.
When they click on it, the code (from above) on your webpage would carry their name through to the webpage.
For instance, click on the link below, then in the address bar of Internet Explorer or Firefox or whatever you’re using, simply replace ‘bob’ with whatever name you’d like to appear on the webpage, go to that page, and there you go.
Enjoy!
And, remember, anytime you can add personalization in your marketing, your response will always go up. Some times as high as even 30-50%!!!
Tags: internet marketing habits, internet marketing tactics, internet marketing audio, internet marketing business, internet marketing, internet marketing video, internet marketing strategies, todd brown
Popularity: 28% [?]
Topics: Internet Marketing Tactics, Internet Marketing |
June 13th, 2008 at 7:29 pm
Hi Todd!
Neat tip!
I used to do this using PHP language, replacing [[Name]] with:
But this is good as you don’t have to put name in url (mypage.php?name=John).
One question:
What autoresponder system do you use?
I found one Autoresponder script under GPL license (that is free to use), and it seems pretty good:
http://infinite.ibasics.biz/
Anybody tried this or recommend it?
I am trying to go away from monthly paid solutions like Aweber or getResponse, and get either a free solutions (like this one) or one upfront payment.
Would this be a good move?
Thanks!
Rod
June 13th, 2008 at 7:31 pm
oops…
my Php code didn’t show up because everything inside tags was deleted.
It’s simply replacing “[[Name]]” with this following code in the appropiate php brackets:
PHP CODE: echo $_GET[Name];
June 13th, 2008 at 7:39 pm
By the way, in regards to the autoresponder system I recommended.
Even though its free, it comes with an instructive video: http://infinite.ibasics.biz/ir_tour.html.
The video it’s not wow, but I think it really helps to get a sneak peak.
I haven’t tested this system with my list yet. If anybody has, or suggests a better system, please tell me.
Thanks!
Rod
June 13th, 2008 at 7:51 pm
I use a couple… the main one is Infusion (infusionsoft.com).
The most reliable with the best deliverability rate that I know of is Aweber.
June 13th, 2008 at 11:06 pm
Funny uou mention this code. I used this in our last launch for our “private” subscribers. Basically, people that emailed us questions…
We sent them to a private page with their name on it.
We said…
“Hi John,
Thanks for sticking with me this far. I hope you enjoyed the last teleseminar and got some of your questions answered. Just ot let you know, tomorrow we’re launching the XXXXX Course and byt he looks of it, it’s going to sell out pretty quickly, and I’ve done something special for you and *you* only.
I had my web guy create this page just for you so you can get the course now before the whole world finds out about it.
http://wwww.thesite.com/private/?ChrisBrisson
This then takes them to a site that says…
“This page is ONLY for Chris Brisson”
We did this and sold 30 courses before we even launched. It’s one hell of a great strategy!!!
Nice, Todd. Nice.
June 13th, 2008 at 11:08 pm
Oh yea, instead of sending the emails in MASS. We sent them one by one in the gmail account we specified for the launch.
Sending from a real account works. Sending from aweber in mass doesn’t.
Hire a guy to send the emails prior to the day of launch.
June 16th, 2008 at 8:56 pm
Thanks Todd for the tip!
I’ll report my results as soon as I get to use that autoresponder I commented.
I always try to test out the Mailing systems by sending test emails to personal accounts that have SPAM ASSASIN on. Then I check the score, so I am going for the system that has the lowest score.
Another intresting discovery I made, is that plain Text emails have much better deliverability (and lower SPAM ASSASIN score) than HTML.
I think I’ll stick with plain text, and also the good thing is that they look more “home-made” (like I am writing a 1-1 mail) and not a mass-marketing mail.
If anybody has anything more to share I am open to new ideas too.
Chris, thanks for sharing that experience. I find it quite tempting to do that myself, however, I am afraid of what impact could it have on the user, if he finds out that your ‘tech guy’ didn’t actually create the page for him, and that is generic with just a script. Luckily, PHP kind of resolves part of this issue, as he can’t look at the source code and figure out.
However, for a tech guy, probably ?Name could be an obvious thing that tells that the page is not really personalized. Nevertheless, I think that the question one must ask is: what type of level of knowledge on web technology do MY propects have? If there is more probability that very few of your people know about it, you’ll surely ace it. However, if not, it will be a bad strategy.
In my case, I sell music education software and music-courses, so it would probably be a good strategy.
Chris, by the way, could you share what conversion rate do you have from List-members to buy? Or at least- do any one know what conversion rates should I expect?
I’ve been growing a list from last-year, and we’re preparing to do our launch of our first products. Similarly, I am planning to do pre-launch sales to the members of the newsletter for a special price.
Do you have an idea of what conversion should I expect from double-confirmation lists? Or the general standard in all markets?
Thanks for everything!
And Todd, really nice info
July 5th, 2008 at 10:35 pm
No answers…?
September 10th, 2008 at 6:53 am
Good post - although the whole purpose of creating a personalized URL is to have some measure of reporting and tracking. I imagine that some of this may be possible through the use of Google Analytics, but there is also a lot of manual work involved in creating the PURLS, etc.
I mention all this only because it was a challenge that I had about a year ago. Subsequently, I took action and created a software package that delivers personalized URLS and purl landing pages. Perhaps you or your readers would be interested in giving the software a try! It’s a free download from my site:
http://www.DynamicURLS.com
Code in unencrypted, so I’d be very interested in any feedback anyone might have for the program!
October 28th, 2008 at 3:26 pm
Keep up the good work.
October 29th, 2008 at 10:02 am
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