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This Internet Marketing Tool Is INSANE!!!
By Todd Brown | July 13, 2008
HOLY COW!!… I just had one of the craziest internet marketing experiences I’ve had in a very long time…I just finished watching a couple of videos of what some of the visitors to one of my websites did while on my sales page. I’m talking about a full-blown video of how they scrolled, how the clicked, what they looked at, what they skipped, and where they spent most of their time on my web page!
It was as if there was a camera recording their screen and every move and action as they went through my website.
Talk about an incredible tool to analyze any webpage’s effectiveness, right?
Funny thing is, I first heard about this analytics resource(clicktale.com) a couple of weeks ago when I was at a 2-day conference in Orlando about Google Analytics (hosted by ROI Revolution). But, I’ve been so busy since that event, I haven’t had the chance to take a peek at clicktale.com. Until last night that is…
Once I saw what this incredible website analytics tool does and how it works (there’s even a free version you can try), I immediately put it on one of my websites.
And, when I woke up this morning and logged into my ClickTale.com account, I was blown away!
I was actually watching videos of how prospects had gone through one of my webpages.
But, maybe you’re wondering what value having videos like that would do for you and your Internet business.
Well, let me just tell you this…
Having, understanding, and using your website analytics to optimize your business (and, frankly, make ALL of your decisions about your web business) is CRUCIAL to your success online.
In fact, write this down and post it some place where you’ll see it daily:
“I will never make decisions about my website or web business based on assumptions, opinions or guesses! I will make critical business-building decisions based on the numbers… the METRICS (analytics)!”
Now, for your overall analytics, I highly recommend Google Analytics. It’s extremely comprehensive… well beyond what most internet marketers will ever need… and…it’s FREE!
But, in addition, I would also recommend you begin using ClickTale.com. It not only shows you videos of what visitors are doing, but it also shows you heat maps of where visitors are clicking and where they’re spending most of their time on your site.
Together, these 2 tools will provide you with some killer information about your webpages, copy, layout, navigation, etc.
For instance, now you can see if there’s a certain type of testimonial visitors to your site are reading more than others. Once you know this, you can strive to get more testimonials similar to ones getting the most attention.
If you use more than one video on a webpage, you can see the order the videos are being watched, and even if one or more videos is being skipped altogether. This will tell you what order you should put the videos in on the webpage (in order of persuasive ability or priority) or if you should remove a video completely.
You can see if there are images on your webpage that people are trying to click on. If so, you may want to make those images clickable and have them open in another window with some critical copy.
If you use Google Adwords to drive traffic to your website you can see which keywords that are bringing you traffic (and costing you money in clicks) are actually leading to an opt-in and a sale. Maybe you have keywords right now that are getting clicked on like crazy (costing you money), but don’t lead to an opt-in. Or, maybe they lead to an opt-in, but not a sale. In that case, why bother paying for the clicks and traffic. It’s not productive. Yet, without examining our analytics we never know something like, continue to pay for that traffic, and continue to negatively impact our lead generation costs, customer acquisition costs, and profit margin.
And, certainly, you should be using your analytics to determine the true value of tests being performed on your website. For instance, let’s say that you’ve done an A/B split-test on 2 separate landing pages to see which has a higher opt-in rate. And, let’s suppose that page B produces a 30% opt-in rate, beating page A, which only had a 20% opt-in rate.
Well, without analytics, we only see a portion of the picture.
For the average marketer, they would immediately think to switch to page B. But, what if page B… the one with the higher opt-in rate… has a much lower “goal conversion” rate in terms of sales, than does page A. In other words, mayeb page by only leads to $1000 in sales, while page A… even with it’s lower opt-in rate…. leads to $2000 in sales. Now which do you think you should be using?
Remember, if you have an ecommerce site, opt-ins are a means to an end. Not the end in and of themselves. So, what we’re really after are more sales.
That’s why we need analytics. That’s also why I personally use Google Website Optimzer for all of our testing now. Because it works perfectly with Google Analytics, and it’s free with your Google Adwords account (which is also free).
The point is, you absolutely, positively need to look at your analytics to make your decisions. And, by adding in a tool such as ClickTale.com, you can take your analytics and website analysis to a whole new level!
You can check out ClickTale by going to ClickTale.com.
(Note: I don’t get paid anything for referring you to ClickTale.com. I’m not an affiliate, nor do I even know if they offer an affiliate program. Frankly, I wasn’t even sure if I wanted to publically share this resource… that’s how good I think it is. But, it was really just too good to keep to myself.) 
Tags: internet marketing video, internet marketing habits, internet marketing business, internet marketing tactics, internet marketing strategies, todd brown, internet marketing, internet marketing audio
Popularity: 100% [?]
Topics: Web Analytics, Website Optimization, Internet Marketing |
One Response to “This Internet Marketing Tool Is INSANE!!!”
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July 8th, 2009 at 6:20 pm
I read your website every week, its great and got lots of information to take in and lots of interesting articles.