Increase Opt-Ins 46.4% In 2-Minutes With This Little Change
I've learned over the last year how incredibly important testing all of my website changes really is.
In the past I've made some poor assumptions about what I thought would increase response or improve conversions, only to find out after the tests I was off the mark a bit. In some cases, a lot!
Without testing and tracking the results, most marketers are making changes to their website, not knowing whether they're improving their results or hurting them.
Take for example - your opt-in page.
When was the last time you tested a new headline or call-to-action or opt-in form in an attempt to improve the results you're getting right now?
Below is a simple test I'm running right now that has allowed me to increase my opt-in rate on one webpage by 46.4%.
The test... only asking for email address on the opt-in form, instead of asking for name and email address.
Below is what the inside of the opt-in form looked like on the original, control webpage:
Below is the only change I made on the entire webpage:
The result - the slight, little change to the opt-in form showed a 46.4% improvement in opt-in rate.
Is this something you should immediately run and implement on your sites??
No.
It is, however, something you should immediately test on your opt-in page to see how it impacts your opt-in rate in your marketplace.