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Increase Opt-Ins 46.4% In 2-Minutes With This Little Change
By Todd Brown | October 28, 2008
I’ve learned over the last year how incredibly important testing all of my website changes really is.
In the past I’ve made some poor assumptions about what I thought would increase response or improve conversions, only to find out after the tests I was off the mark a bit. In some cases, a lot!
Without testing and tracking the results, most marketers are making changes to their website, not knowing whether they’re improving their results or hurting them.
Take for example - your opt-in page.
When was the last time you tested a new headline or call-to-action or opt-in form in an attempt to improve the results you’re getting right now?
Below is a simple test I’m running right now that has allowed me to increase my opt-in rate on one webpage by 46.4%.
The test… only asking for email address on the opt-in form, instead of asking for name and email address.
Below is what the inside of the opt-in form looked like on the original, control webpage:
Below is the only change I made on the entire webpage:
The result - the slight, little change to the opt-in form showed a 46.4% improvement in opt-in rate.
Is this something you should immediately run and implement on your sites??
No.
It is, however, something you should immediately test on your opt-in page to see how it impacts your opt-in rate in your marketplace.
Tags: internet marketing, todd brown, internet marketing business, internet marketing strategies, internet marketing tactics, internet marketing video, internet marketing habits, internet marketing audio
Popularity: 3% [?]
Topics: Copywriting, Web Analytics, Website Optimization, Testing, Internet Marketing |
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