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The Kung Fu Panda Internet Marketing Revelation
By Todd Brown | January 5, 2009
Last week, right after Christmas, I finally got the chance to watch Kung Fu Panda with my kids. If you haven’t seen it, and you have little kids, it’s well worth the hour and a half. Funny thing is, it was not only a cute flick, but there’s a killer internet marketing lesson shared toward the end.
Let me explain…
When I first started online in 2003 I was amazed by some of the incomes I heard gurus earning. I had no idea at that time how the heck someone could be earning 4, 5 and even 6 figures regularly in a single day. It baffled me. And, as I started to dig into the IM world, it actually started to frustrate me a little when I couldn’t figure out the “formula”.
I started buying courses and studying marketing like a madman. Today, actually, I’m embarassed to admit that I spent thousands on ebay buying up second-hand courses. I guess I owe some “gurus” some purchases. 
Anyway, while studying I became overwhelmed with everything there was to know. I started to think that most of the “gurus” must either be SUPER-savvy marketers or just incredibly schooled in marketing, advertising and business. Regardless, I knew I wasn’t any of that and at one point began to doubt my likelihood of success online.
Thank goodness I didn’t choose to throw in the towel due to a lack of smarts, super-savvyness, or sheer intellect. Boy would my life be different today!
Some time later, as I got experience online under my belt and learned more about direct marketing, I realized there were principles that could be followed over and over to produce success, and the huge “guru” incomes WERE NOT a product of any super-intelligence, innate skillset or the highly sought-after”secret ingredient”.
And, that’s what Kung Fu Panda reminded me of. Actually, his dad reminded me…
[SPOILER ALERT]
You see, all throughout the movie, Kung Fu Panda’s father… a noodle maker… kept telling his son that what made his noodles so good was this special secret ingredient he used.
And, when Kung Fu Panda, was training… trying to become a Kung Fu Master, he continued to “get knocked down”, thinking he didn’t have the special, innate ingredient to be a Master. In fact, he almost gave up his dream altogether. Thank goodness he didn’t either.
Later on, his dad confessed… with a few giggles… there was no secret ingredient that made his noodles so good.
And, it was after his pop’s confession that Kung Fu Panda realized… he wasn’t lacking anything. Well, anything other than belief in himself. And, once he realized there was no special, secret ingredient, and he believed he could become a Master, he went on to save his village by defeating the evil Kung Fu lord.
And, the same is true with the other successful marketers you see online. There is NO special intellect or innate skillset we possess. We’re just like you. In some cases, less intelligent. As my old boss used to say, gurus put their pants on one leg at a time, just like you.
Fact is, not being super-smart, super-savvy, or loaded with natural technical ability is NO EXCUSE for not going after your dream, and succeeding, as an online entrepreneur.
You only need the desire, and the willingness to put in the time and effort, to get it done.
Period!
There is NO “secret ingredient”.
Believe in yourself, believe in your dream, put the time and effort in to learn the business, and more importantly… stay focused on your mission, goals, strategy and tactics.
Stop wondering off and looking for the next latest and greatest technique, trick, or tactic. And, instead, stay focused on the core principles (after you’ve learned them, if you haven’t already) and just push, push, push!
If a panda can become a Kung Fu Master… you can become a successful internet marketer. Actually, a better way to say it… is… if Jack Black can become a successful movie star, you can become a successful internet marketer.
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Added after: I once heard Dan Kennedy say something really profound about gurus, if you will. He said, “…in order to achieve wealth you must BECOME the wizard and BEWARE of the wizard.” Think about it.
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Topics: Time Management, Internet Marketing Tactics, Internet Marketing, Business Management |
3 Responses to “The Kung Fu Panda Internet Marketing Revelation”
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July 4th, 2009 at 8:44 pm
There can be many different approaches depending on the product or service you have to offer at your store. Some times pay-per-click is the best approach, some times natural search and some time good old fashioned guerrilla marketing is best.
July 4th, 2009 at 8:44 pm
Niche Marketing Internet - Anyone have any idea how to find the profitable niche marketing internet and what would be the criterion I should look into in order to get profitable Niche Keyword?
August 10th, 2009 at 12:16 pm
To day internet are not just for the fun in that time are a complete business if u a marketing of product make your own wed different many other activity what is have in your mind so don’t worry in that time so go at your kitchen and make cup of coffee in that time.Just make a idea.