Increase Opt-Ins 46.4% In 2-Minutes With This Little Change
I've learned over the last year how incredibly important testing all of my website changes really is.
In the past I've made some poor assumptions about what I thought would increase response or improve conversions, only to find out after the tests I was off the mark a bit. In some cases, a lot!
Without testing and tracking the results, most marketers are making changes to their website, not knowing whether they're improving their results or hurting them.
Take for example - your opt-in page.
When was the last time you tested a new headline or call-to-action or opt-in form in an attempt to improve the results you're getting right now?
Below is a simple test I'm running right now that has allowed me to increase my opt-in rate on one webpage by 46.4%.
The test... only asking for email address on the opt-in form, instead of asking for name and email address.
Below is what the inside of the opt-in form looked like on the original, control webpage:
Below is the only change I made on the entire webpage:
The result - the slight, little change to the opt-in form showed a 46.4% improvement in opt-in rate.
Is this something you should immediately run and implement on your sites??
No.
It is, however, something you should immediately test on your opt-in page to see how it impacts your opt-in rate in your marketplace.
Free Eugene Schwartz Copywriting Interview
Persuasive, emotionally-charged copywriting is at the foundation of success on the Internet.
It doesn't matter how good your product or service is... if you can't get prospects excited about owning it, you'll never make it big online.
At the end of the day, it comes down to your ability to sell with words, images, video, audio, etc., online.
Period.
That's why a majority of what I study, and have studied, is copywriting.
And, one person who has had the greatest impact on my copywriting (and results) is Eugene Schwartz.
If you haven't read his "Breakthrough Advertising" book yet, you should order your copy from Amazon immediately.
In the meantime, below is a fantastic 33-page interview with Schwartz. It contains an overview of his copywriting principles, as well as some other gold nuggets.
It's really good stuff.
Enjoy!
Click The Image Below:
From Zero To Hero In Internet Marketing – An Interview
Have you ever wondered how someone... a real, down-to-earth, average guy... goes from making zero online to building a business that allows him to live that sought-after internet lifestyle?
If so, you're really going to enjoy this little interview I did with Damian Lanfranchi.
Damian, just so happens to be the Godfather to my youngest daughter Gabriella. But, he also happens to be the owner of a very successful internet marketing company and a really savvy marketer, in general.
He's truly an example of how someone can start from scratch and in less than 24 months be full-time in the internet game, with a large income and lots of free time. He shares some very practical steps in this little interview of how he actually did it.
For instance, you'll hear:
* How to go from a one-man show to your first outsourced job... all the way to a small virtual team working to build your business everyday!
* How to break-thru and eliminate the one thing that holds most internet marketers back!
* The model Damian suggests all new internt marketers follow. It's very straight-forward and simple!
* Why most internet marketers are being misguided with certain aspects of building their business... and how you can spot this bad advice for now on!
* The one thing you MUST remember when building your business... if you want to remain fulfilled and happy through-out the whole adventure!
* ...and so much more!
As always, there's nothing for sale in this audio and nothing being pitched. It's pure meat and potatoes.
Also, be sure to listen to my recap in the end. I talk about some stuff that's been on my mind and bothering me about the internet marketing community and why I think it's negatively affecting many aspiring online entrepreneurs.
Listen To Interview Here:
Definitely share your thoughts on this interview below. Let me know if you'd like for me to do a part 2 with Damian, and if so, what specific questions you'd like to hear from someone who went from zero to full-time online.