Increase Opt-Ins 46.4% In 2-Minutes With This Little Change
I've learned over the last year how incredibly important testing all of my website changes really is.
In the past I've made some poor assumptions about what I thought would increase response or improve conversions, only to find out after the tests I was off the mark a bit. In some cases, a lot!
Without testing and tracking the results, most marketers are making changes to their website, not knowing whether they're improving their results or hurting them.
Take for example - your opt-in page.
When was the last time you tested a new headline or call-to-action or opt-in form in an attempt to improve the results you're getting right now?
Below is a simple test I'm running right now that has allowed me to increase my opt-in rate on one webpage by 46.4%.
The test... only asking for email address on the opt-in form, instead of asking for name and email address.
Below is what the inside of the opt-in form looked like on the original, control webpage:
Below is the only change I made on the entire webpage:
The result - the slight, little change to the opt-in form showed a 46.4% improvement in opt-in rate.
Is this something you should immediately run and implement on your sites??
No.
It is, however, something you should immediately test on your opt-in page to see how it impacts your opt-in rate in your marketplace.
Leverage “Guru Actions” To Make More Money Online
Watch the 8-minute video below to understand how to "steal" your way to online success.
Plus, master the art of "leveraging guru actions" to improve your results and make more money.
The SICKEST Blog Tool EVER!!
Hey guys... got an INSANE blog application for you. If you have a blog... any kind of blog... you're gonna looooove this.
Actually, this is really an application you can use on any type of site, but I'm now testing it out on my blog.
It's called Woopra (Woopra - Website Tracking and Analytics) and I have to credit my friend, Rich Schefren, for sharing it with me. (The guy always seems to be on the cusp of everything online.)
Anyway, it's a web analytics program that gives you REAL-TIME stats for your site. In other words, it shows you *LIVE* what is going on on your website. You can even IM visitors LIVE.
It's pretty sick.
I highly recommend you check it out.
Oh, and it's FREE!
From Zero To Hero In Internet Marketing – An Interview
Have you ever wondered how someone... a real, down-to-earth, average guy... goes from making zero online to building a business that allows him to live that sought-after internet lifestyle?
If so, you're really going to enjoy this little interview I did with Damian Lanfranchi.
Damian, just so happens to be the Godfather to my youngest daughter Gabriella. But, he also happens to be the owner of a very successful internet marketing company and a really savvy marketer, in general.
He's truly an example of how someone can start from scratch and in less than 24 months be full-time in the internet game, with a large income and lots of free time. He shares some very practical steps in this little interview of how he actually did it.
For instance, you'll hear:
* How to go from a one-man show to your first outsourced job... all the way to a small virtual team working to build your business everyday!
* How to break-thru and eliminate the one thing that holds most internet marketers back!
* The model Damian suggests all new internt marketers follow. It's very straight-forward and simple!
* Why most internet marketers are being misguided with certain aspects of building their business... and how you can spot this bad advice for now on!
* The one thing you MUST remember when building your business... if you want to remain fulfilled and happy through-out the whole adventure!
* ...and so much more!
As always, there's nothing for sale in this audio and nothing being pitched. It's pure meat and potatoes.
Also, be sure to listen to my recap in the end. I talk about some stuff that's been on my mind and bothering me about the internet marketing community and why I think it's negatively affecting many aspiring online entrepreneurs.
Listen To Interview Here:
Definitely share your thoughts on this interview below. Let me know if you'd like for me to do a part 2 with Damian, and if so, what specific questions you'd like to hear from someone who went from zero to full-time online.
A Covert Internet Marketing Tactic
Want to hear about a TRULY COVERT internet marketing tactic?
I'm talking... something that you can instantly use to make your marketing offers seem much more desirable?!
Take a peek at the video below.
It shows you a little tactic I just learned about the other night that I believe has MAJOR implications for us Internet Marketers.
(You'll also hear about a book you should immediately buy.)
7-Letter Word That Should Determine Everything
Can you answer these 4 'savvy' Internet marketing questions...
1. Why do many savvy Internet marketers use lots of links in their email promotions?
2. Why do many savvy Internet marketers continually change their opt-in page?
3. How do savvy Internet marketers continually improve their results, ROI, website conversions, etc.?
4. What one thing do most savvy Internet marketers base ALL of their marketing decisions on?
The answer lies in one little 7-letter word.
And, it's a part of Internet marketing that most successful marketers take seriously while a majority of novices rarely even consider it.
Personally, I believe it's the one thing that truly separates the really successful marketers from the ones that never quite "figure it out".
So, what am I talking about?
Well, before I give you the answer, let me just give you a little word of warning:
As I'm writing this blog post, I'm sitting on the balcony of our suite up in Orlando over-looking acres and acres of undeveloped woods. It's a rarity in Florida, especially South Florida and the West Palm area, where I live. So I'm really soaking in the view.
I'm here for a little mini-vacation with my family; yesterday spent at a really interesting little "theme park" called the Holy Land Experience. No rides or anything, but a bunch of really neat presentations, archaeological artifacts, and some amazing replicas of areas in Israel.
Below are some pics:
This is a miniaturized display of Israel back in biblical times. You actually can't even see the whole display in this picture. It was that big!
This is supposedly a 1/3 model of the old temple that used to be in Jerusalem.
This was supposed to be what the tomb looked like that Jesus came out of in the Bible. Later, we actually went inside it. Pretty wild!
Here's my dad getting ready to go toe-to-toe with one of the actors there playing a Roman soldier. Dude was pretty intimidating.
Who's this yutz?! Yikes! I look like a Roman soldier from a Mel Brooks movie.
Anyway, what does my trip to the Holy Land Experience have to do with this blog post and the answer to the 4 questions above?
Not much really, other than just that my post and answer to those questions will be somewhat brief and to the point, so I can get back to the fam and my breakfast biscuit.
So, here goes:
The answer to each of the 4 questions above is...
TESTING!
In other words, savvy marketers understand and recognize that their opinion is worth very little when it comes to their on-going marketing.
The beauty of marketing... specifically direct-response... is that it's mathematical.
It's numbers-driven.
So, everything you do can and should be quantified.
And, ANY and EVERY change you make to ANYTHING you do should be tracked and measured.
This is how you continually improve your marketing.
Measure your results. Test something new against it. Measure those results. Compare the two. Continue with the one that got the better results. Then, start the process over with a new test. And so on, and so on, and so on.
For instance, how do you know if 3 links in your email promotions will get you better results than just having 2 links? You won't unless you test.
How will you know if the 21% opt-in rate you're getting right now on your opt-in page is the best you can do? Maybe with a headline change or graphic change or color change or formatting change you can increase that number to 31% - having a massive impact on your sales.
How will know if the current price you're charging for your product is the optimal price-point? You won't unless you test new prices. For all you know, increasing your price-point by 20% could actually increase your sales. How do you know unless you test?
Once you really grasp this idea of testing and tracking, you should realize that the only thing stopping you from continually improving your marketing and web results is just regularly testing new versions of what you're doing right now. That's it. Period.
And, until you no longer want to improve your marketing, results, business, etc., you should never stop testing. It's the on-going testing of your website elements (i.e. headline, offer, testimonials, guarantee, price, images, captions, etc.) that will allow you to continually get better and better and better.
If you're not testing regularly right now, here's what I would advise you to do:
Using Google Website Optimizer (free with an Adwords account) I would begin doing an A/B split test of your landing page and sales page every month.
Try a different headline on the opt-in page and a different price-point on the sales page.
At the end of the month, using the simple reporting feature in Google's Website Optimizer, analyze which version did better - the original opt-in or the new version, the original sales letter or the new version - then, going forward, make the winner the control that you test against.
Again, this process of on-going testing and tracking to continually find the best performing elements of your marketing and website is what will allow you take a site barely converting and turn it into a machine. Seriously. And, as I previously mentioned, EVERYTHING you do with your marketing should be driven and determined by the data and results you get from tests, not by opinion or feeling.
Which headline do you use? The one proven most effective by your testing and tracking.
Which price-point do you go with? The one proven most effective by your testing and tracking.
How many links do you use in your email promotions? The amount proven most effective by your testing and tracking.
Get the point?
The money is in the testing and tracking.
Talk to you soon.