You Better Get A Solid Handle On This
I made this mistake early on... and believe it easily cost me hundreds of thousands of dollars.
With all of the different online paid advertising channels available to us today (i.e. PPC, PPV, CPA, CPM, email drops, etc.)... not too mention... all of the different freebie traffic generation opportunities... it's very easy to lose track of which channels, methods and tactics are actually producing money and which ones aren't.
The result is that most online marketers don't really have a true handle on their marketing and sales metrics.
Sure, most know some of the basic metrics like total unique visitors, visitor value, and average sale.
But, when it comes to being able to tell you ROI for each and every dollar and hour invested in all of the various channels and activities, they can't do it.
And because of that, most online entrepreneurs can't make the most effective (and profitable) decisions for their business: decisions based on objective data.
The ultimate end-result of this is a business that is not scalable.
(It's not scalable because they can't effectively invest more and more marketing capital because they don't know where that additional capital should and shouldn't go. And that's a business-growth killer!)
Listen:
If you ever want to have a monster business online, you can't allow your analytics and metrics to get out of control. (If they already have, you need to rectify that ASAP.)
You need to monitor every single dollar invested in your marketing and advertising... and hold it accountable for a positive return on investment (ROI).
If you can't track the ROI of a particular marketing or traffic-generation channel, DON'T SPEND THE MONEY ON IT.
There's no value in spending money on a particular marketing method if you can't track it's performance and won't have any way to know whether to dump it or scale it.
And, you need to know at all times what activities, channels, and traffic tactics are producing profit and which ones aren't... and at what level for each.
Ultimately, the objective (when trying to consistently grow your business) is to find channels and tactics that give you a positive ROI... scale those... and decrease or eliminate the others.
And, you can only do that if you have a solid handle on your metrics and analytics.
4 Steps To Become Your Market’s Thought-Leader
This video shows... what I believe... is a cutting-edge 4-step technique to quickly establish yourself as your marketplace's main go-to person when it comes to valuable information about their niche.
I'm talking about positioning yourself as THE person in your niche who is worthy of being a trusted resource and advisor to the marketplace.
Put this into action now and you will get a HUGE JUMP on your competitors. Seriously. Do it now!
P.S. Don't forget to follow me on Twitter, if you haven't already. It's where I share the juiciest goodies. - Go here
How To Make BIG Money Online With A Tiny List & No Connections – A RARE Teleseminar
Read this very carefully...
There are certain things I wish someone shared with me when I first got started marketing online.
I believe if I knew the things I know today, when I first got started, I would have made so much more money so much quicker with much less strain and struggle.
Well, this Thursday night, during a VERY RARE 2-hour teleseminar I'm going to share those very things with you.
(Very rare because I almost never do teleseminars for the internet marketing community.)
Here's the thing...
I'm not talking about sharing the typical stuff you hear on most teleseminars... stuff like ordinary traffic generation methods, using a squeeze page, writing good copy, etc.
I'm going to share the REAL DEAL "tipping point" strategies and tactics that have created massive FINANCIAL MOMENTUM for me and made my different niche companies several hundreds of thousands of dollars every year - EACH!
And, how to do it with a teeny-tiny list, no JV connections, and limited money to spend.
(I started with an $850 investment and never had to invest another dime of my own money in the company. )
And, because this is such a rare thing for me to do teleseminars for the internet marketing community, it's going to be JAM-PACKED and INTENSE.
In fact, below is just some of the stuff I'm going to share:
* The 4 different marketing campaigns you MUST have in every business... regardless of what you're selling online.
* What activities and tasks you should be spending your time on, and how much on each.
* Why you shouldn't have a marketing budget. It's what holds most online entrepreneurs down. Instead, the "right way" to invest in your marketing.
* The 2 most important metrics you must monitor in your business if you're ever going to make serious money online.
* A guaranteed method to increase sales conversions on almost any sales letter or piece of copy.
* How to stand out in any niche and become the #1 provider of your type of product or service.
* How to methodically increase your opt-in rate to build a bigger and bigger list each month.
* A step-by-step breakdown of what traffic methods are "really" working right now. No more hype!
* Exactly where the REAL MONEY is in an online business and the fastest and easiest way to tap into it in your business.
* Which methods and tactics being talked about online are a total waste... and why they'll cost you your dream of a successful online business. There's a lot!
* The upcoming GAME-CHANGING tactics and strategies that, if you jump on them NOW, will give you a massive competitive advantage online. This is where the real players are going.
*... and whatever else I decide to pack in there this Thursday night. 
As always... there's nothing for sale, nothing going to be pitched, and this teleseminar is *NOT* a set up for a product launch or anything like that.
I'm doing this as a FREEBIE (at NO COST) for 2 reasons:
1. Because I love this stuff and it's an insane passion of mine. So, for me it's not work. It's fun!
2. Because in 2009 I will finally start formally helping internet marketers make big money online and I figure this is a great way to show you how much I can help you in the future.
Anyway, if you want to attend, the Teleseminar details are below:
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Date: This Thursday, November 20, 2008
Time: 8:00PM ET
Length: At least 2 hours
To confirm your spot and get the phone number and webcast
details, opt-in below:
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This Teleseminar will be worth more than a majority
of internet marketing courses being sold.
No doubt about it.
Don't miss it.
Sneak Peek From The Dashboard Of My Hummer
What a weird time to shoot a little Internet Marketing video for you.
But, I did it... while driving!
Anyway, what you'll hear in this video very few internet marketers know or understand.
It's a tactic that will get you a HUGE list of targeted, qualified BUYERS for your expensive information products.
Take a peek:
(Be sure to watch the whole video because I think it's in the last few minutes or so that I share a very important internet marketing principle.)
The Internet Marketing Tool That Exposes Your Site Visitors
Hey guys... here's a GREAT freebie internet marketing resource for you. It reveals some amazing demographic information about your website visitors and those of your competitors. With this little tool you'll know so much about your site visitors it's ridiculous.
Best of all, there's no cost to use it.