33 Information Product Ideas and Types
For some reason, lots of internet marketers struggle when it comes to product creation. I don't know if it's a lack of confidence or a lack of ideas for different products. Regardless, this article will solve both of those.
Below, you'll find a list of 33 information product types you can create or have created. Keep in mind, there are options below for you if you have your own knowledge to share with the world or if you want to leverage the knowledge of others.
I highly recommend you print out this list and refer back to it any time you're stuck thinking of a new product to create, a bonus to add, an upsell or downsell to incorporate, etc.
In no particular order:
1. Audio Monologue - like an MP3 of you speaking.
2. Audio Interview - a recording of an interview you did with an expert.
3. Audio Roundtable Discussion - a sort of mastermind discussion done with recognized experts sharing their secrets.
4. Audio CD
5. Audio CD of the Month - see below for some ideas of what you can do here.
- monologue
- interview
- case study
- voiceover
6. CD-ROM/Data CD - you can have various files you give away, including things like spreadsheets, templates, checklists, etc.
7. Online Video
8. DVD - if you can create online video.... which you can... you can easily create DVDs that have a higher perceived value.
9. DVD of the Month - below are some sample ideas for what your monthly DVD could be.
- monologue
- screen capture
- power point
- look over your shoulder
10. Multi-media Package (DVD, CD, Transcript) - you could have a monthly package consisting of a DVD, CD, and transcript. This is something I do in 2 different niches right now. We charge $97.00 a month and it's a really nice package.
11. Membership site (multi-media) - your typical membership with articles, audios, etc.
12. Membership site (just videos) - something that's recently become popular is a membership site with just video content.
13. eBook - some ideas below for creating an ebook.
- transcript
- article compilation (think about a book of articles from other experts)
- user-submitted content (Think Chicken Soup For The Soul)
- directory listing
- vendor listing
14. Physical book - today, it's extremely simple and inexpensive to have a book printed. This could even be a binder.
15. Book of the Month Club - you could charge people to be part of a club where you interview the author of the monthly book, record it, and share it with your customers. You could even give away your notes or mindmap after reading the book.
16. Home Study Course - a big package of stuff.
17. Digital Newsletter - you could have a monthly newsletter that distribute as PDF
18. Physical Newsletter - a monthly publication you mail to customers
19. Personal Coaching - one-on-one coaching with customers over the phone
20. Group Coaching - training and education done with several people
21. Teleseminar - see below for different types.
- monologue
- interview
- case study
- Q&A
22. Teleseminar Series - several Teleseminars sold as a package
23. Webinar Training - just like a Teleseminar only done with power point slides or live screen capture
24. Webinar Series - several Webinars sold as a package
25. Tele-Mastermind - this is where you get several like-minded customers on a conference line and have each share their best practices. I'[ve done this several times and customers love it.
26. Live Mastermind - same as above just done live
27. Field Trips - examples include taking dentists to see a successful dental office, real estate investors to see a live transaction, etc.
28. Live Presentations - any type of live event (i.e. seminars, conferences, bootcamps, etc.)
29. Software, scripts or tools - this is anything customers use that make their lives easier
30. Critique Case Studies - you could offer critiques of customers websites, businesses, advertisements, etc., record those critiques and sell them. You could even offer a whole product of just critques.
31. Pre-loaded MP3 player - you could easily put your audio content on a branded MP3 player and ell it at a higher price point.
32. Package of mindmaps, process maps, checklists, templates - customers love these things.
33. Package of pre-done materials (i.e. advertisements) - there's more money in giving customers the fish rather than teaching them to fish
Definitely let me know if I missed anything.
And, I'd love to hear your comments on the list above or your experience with product creation.
Post your comments below.
Rockin’ It With A Membership Site – An Interview With The Creator Of Extreme Member
It's no secret that having a continuity program in your internet business can radically change the cash flow game for you.
It's why you see all of the top earners online launching some type of monthly program (i.e. monthly DVD/CD package, newsletter, membership site, etc.)
It's exactly how to turn an inconsistent source of cash flow in your business into a consistent, steady, predictable source of revenue.
Anyway, my personal friend, and savvy marketer, Shane Goldberg, recently released one of the most impressive membership site packages I've ever seen. And, keep in mind, this is coming from someone who shelled out over $4,000.00 to launch my first membership site with one of the top membership site software applications.
I was so impressed with what Shane created, I asked him if he would take some time to share it with my readers.
So, we got on Skype (he's in Australia) and we spent about 45 minutes talking about making money with membership sites.
However, even if you don't have any interest in membership sites, this interview is still chuck full of gold marketing nuggets and online business-building goodies.
Our discussion of adding value and differentiation online is worth listening to the entire interview alone.
Seriously, it's well worth you listening to this interview.
When you're done you may want to check out Shane's site here: Extreme Member
Listen to the interview below:
The SICKEST Blog Tool EVER!!
Hey guys... got an INSANE blog application for you. If you have a blog... any kind of blog... you're gonna looooove this.
Actually, this is really an application you can use on any type of site, but I'm now testing it out on my blog.
It's called Woopra (Woopra - Website Tracking and Analytics) and I have to credit my friend, Rich Schefren, for sharing it with me. (The guy always seems to be on the cusp of everything online.)
Anyway, it's a web analytics program that gives you REAL-TIME stats for your site. In other words, it shows you *LIVE* what is going on on your website. You can even IM visitors LIVE.
It's pretty sick.
I highly recommend you check it out.
Oh, and it's FREE!
From Zero To Hero In Internet Marketing – An Interview
Have you ever wondered how someone... a real, down-to-earth, average guy... goes from making zero online to building a business that allows him to live that sought-after internet lifestyle?
If so, you're really going to enjoy this little interview I did with Damian Lanfranchi.
Damian, just so happens to be the Godfather to my youngest daughter Gabriella. But, he also happens to be the owner of a very successful internet marketing company and a really savvy marketer, in general.
He's truly an example of how someone can start from scratch and in less than 24 months be full-time in the internet game, with a large income and lots of free time. He shares some very practical steps in this little interview of how he actually did it.
For instance, you'll hear:
* How to go from a one-man show to your first outsourced job... all the way to a small virtual team working to build your business everyday!
* How to break-thru and eliminate the one thing that holds most internet marketers back!
* The model Damian suggests all new internt marketers follow. It's very straight-forward and simple!
* Why most internet marketers are being misguided with certain aspects of building their business... and how you can spot this bad advice for now on!
* The one thing you MUST remember when building your business... if you want to remain fulfilled and happy through-out the whole adventure!
* ...and so much more!
As always, there's nothing for sale in this audio and nothing being pitched. It's pure meat and potatoes.
Also, be sure to listen to my recap in the end. I talk about some stuff that's been on my mind and bothering me about the internet marketing community and why I think it's negatively affecting many aspiring online entrepreneurs.
Listen To Interview Here:
Definitely share your thoughts on this interview below. Let me know if you'd like for me to do a part 2 with Damian, and if so, what specific questions you'd like to hear from someone who went from zero to full-time online.
Sneak Peek From The Dashboard Of My Hummer
What a weird time to shoot a little Internet Marketing video for you.
But, I did it... while driving!
Anyway, what you'll hear in this video very few internet marketers know or understand.
It's a tactic that will get you a HUGE list of targeted, qualified BUYERS for your expensive information products.
Take a peek:
(Be sure to watch the whole video because I think it's in the last few minutes or so that I share a very important internet marketing principle.)
